SEO, or Search Engine Optimization, plays a crucial role in enhancing business visibility and driving organic traffic. By optimizing your website for search engines, you improve its ranking on search results, making it easier for potential customers to find you. Higher visibility leads to increased website visits, which can translate into more leads and sales. Additionally, effective SEO strategies help build credibility and trust with your audience by positioning your business as an authority in your industry. Ultimately, investing in SEO not only boosts online presence but also contributes to long-term business growth and success.