Google Ads helps enhance businesses by allowing them to reach a targeted audience through paid advertisements. By leveraging Google's vast network, businesses can display ads on search results, websites, and YouTube, ensuring that their offerings are visible to potential customers. The platform offers tools for precise targeting based on demographics, location, and search behavior, maximizing ad relevance and engagement. Additionally, businesses can monitor performance in real time, optimizing campaigns for better return on investment and ensuring their marketing efforts align with customer needs and preferences.